We don’t just observe coffee importation from a distance—we dive in headfirst into every step of the process. Once again, we chose to learn by doing, facing real challenges to identify the key bottlenecks in the sector and find ways to make it more efficient, accessible, and transparent. This practical immersion has provided us with valuable insights, allowing us to create solutions that benefit everyone from producers to buyers, strengthening the entire coffee trade chain.

Coffee importation involves a series of stages, and we at TVRT engage in this process in a comprehensive and strategic way. We operate not only as intermediaries but as active agents in every phase, from selecting suppliers to quality standardization, international transport logistics, customs clearance, and local distribution. Our goal has never been to compete with our partners or replace their roles, but rather to understand their challenges in practice and, from there, offer solutions that make each step more efficient, reliable, and targeted, as well as enabling access to buyers with different needs.

Our commitment to excellence is reflected in every detail: we invest in genuine, close relationships, develop advanced tracking and control technologies, rely on a small but highly specialized and accessible international trade team, and maintain fluid communication with global partners to ensure that every aspect of the importation process is under control. Our differentiator lies in the consolidation of relationships, building trust, transparency, and expertise to ensure mutually beneficial, long-lasting outcomes.

Our practical knowledge of coffee importation has allowed us to identify bottlenecks that frequently hinder the flow of the process and directly impact producers and their competitiveness in the international market. We have learned that one of the most critical factors in coffee importation is international logistics, which can significantly impact costs and profitability across the chain, while good local distribution planning can lead to substantial savings. Additionally, we’ve realized that the greatest difficulty lies in the inconsistency of coffee quality profiles. This understanding has allowed us to support our partners in making strategic decisions, helping them minimize risks and plan their operations more efficiently.

We also recognize the importance of traceability and standardization in importation. By analyzing the requirements of consumer markets, we found that consistency in coffee quality is essential to ensure competitiveness and credibility. With this in mind, we’ve focused on structuring processes that guarantee the predictability of imported lots, providing more security for both producers and buyers. One example of this is the traceable coffee profiles we’ve developed, available in our offer list, in a pre-shipment model, or more comprehensively and accessibly through our boutique.

Our direct involvement in importation has also allowed us to strengthen the relationship between producers and international buyers, fostering stronger connections and fairer business opportunities. We understand that many producers struggle to access international markets competitively, and it was with this vision that we structured strategies to facilitate entry into new markets and promote sustainable growth throughout the chain. Understanding and communicating cultural preferences, demonstrating our consistency, and absorbing complex processes (such as export/import procedures) positions us as innovative partners. This is, without a doubt, the recognition we aim to achieve.

With a decade of experience and practical learning, we founded TVRTtech Trade with the aim of consolidating our deep knowledge of the challenges and opportunities of coffee importation. Every lesson learned in practice has allowed us to create more efficient solutions, reduce barriers, and create a more transparent and accessible business environment for everyone involved. Our work goes beyond the simple act of importing: we’ve created a complete ecosystem that integrates technology, expertise, and strategic partnerships to drive the entire coffee chain forward.

We believe that transforming the coffee chain requires a commitment to building strong relationships, traceability, sustainability, and innovation. We remain firmly committed to the evolution of the sector, always looking for ways to make the process smoother and more beneficial for producers and buyers. Our journey over the past 10 years has been built on dedication, learning, and innovation, and we are ready to continue driving the transformation of the sector, solidifying TVRT and its entire group as a reference in the international market.